Does Blogging Still Help Your Websites SEO?

1. Blogging keeps your website updated with current content

Have you ever opened a Google page and discover that the information there is outdated? Yes, this happens to most people.  However, with Google’s ranking strategy, your site cannot be ranked high if it is outdated. Blogging is a feasible way to keep your site up-to-date. Since you are steadily uploading new content, your website will send a signal to Google as updated.

2. More Website Visitors

Blogging helps your site’s SEO by driving traffic to your page. Google’s topmost priority is to provide people with the answers they are searching for. It collects information from the millions of sites on the internet and presents the best ones as results. If people click on your site and leave almost immediately as a result of outdated content, Google will collect such data. However, if visitors to your site spend time and keep coming back, Google will get a signal that your site was helpful. In essence, your site will be ranked high, attracting visitors to your site.

3. Keywords Targeting

Keywords related to any niche is what people are typing on the Google search bar. Blogging helps you target these SEO keywords for your site. SEO is very competitive and this is why you need to put in extra work. Try writing your blog posts from a visitor’s perspective.  What do you think people tend to search for on Google relating to your niche. Create your keywords around them and embed them into your blog. When people search for those keywords, your website will come up. Using long-tail keywords might just be your best bet. For instance, if your website is about outdoor camping, instead of using “outdoor camping ” as the keyword, you can use “what do you need when you go for outdoor camping?”. This is known as long-tail keywords and it is very important for your site’s SEO strategy.

4. Connecting With Your Audience

Starting a blog on your website helps you to connect with your audience. If you lose a great blog post and someone likes it, that visitor may tend to share it with others, thereby bringing more traffic to your page. If you have an email list or newsletter, such a visitor may subscribe because of the great content you have. In this way, you can connect with your audience and start building credibility. When lots of people are visiting your site, Google will be alerted and your algorithm will be increased. A blog is a great way to get that audience connection.

5. Links From Other Sites

SEO aims to help you increase the number of links you get from other sites. When you regularly upload credible and reliable information on your blog, Google will be aware of it. Others sites will use your blog as a reference by including links that lead back to your website. This can be seen as a testimonial and it is good for your business.

In all, blogging is very good for your website. It can give you more traffic, and also let people know about your business. If you’re not blogging already, you should consider it.