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Does Social Media Affect Your SEO In 2021.
Social media is one of the most significant aspects of digital marketing and whether you like to admit it or not, it has become one of the world’s biggest online markets. So many things happen on social and no doubt, it helps you get traffic to your website or your blog.
However, does it have any significant and direct impact on your SEO? Will it help you rank better than you already do? Should you invest more money and time into your social media accounts? This article will show you all that you need to know in that regard.
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The Impact Of Social Media On SEO
Social media may not directly affect your rankings in search engine optimization. However, it plays a major role in shaping what becomes of your website and the efforts you put into making it rank well on google. Basically below are some of the ways that social media impacts your SEO efforts.
1. It Makes You More Visible Online
If you run a business site or even just a news blog, sharing your links and stories on social creates visibility for your site. More and more people would become interested in what you do. However, that would depend on how you present yourself. If you hire a social media manager, you will find that your site gets more visitors by the day.
If you have ever searched for content on search engines, you would observe that Google, sometimes, suggests the social media accounts of some business pages. That can be your page as well. The more traffic you derive from your social accounts, the more Google crawlers are notified that there could be relevant information there.
2. An Improvement In Local SEO
This term is almost strictly for business owners who want their business websites to rank for local business deals. Sometimes, some search engine users search for terms such as, “Shoe vendors near me.” Assuming that you own a shoe-selling business and a good search engine optimized website to back that up, your business would be among the suggested ones.
So, how does social help in this aspect? It is simple. Your social media page already has information about your business. If you get a handful of visitors from social media to visit your website, Google and other search engines will recommend your business when such a query is made, helping your overall local SEO.
3. A Longer Content Lifespan
The privilege of sharing posts and activities that social media gives to users makes it easier to find old content still in circulation. If you are not constantly updating, content on your website or blog may easily get overshadowed once several other websites apply better SEO practices to their articles.
Social media makes it easy for you to share the same post over and over on your timeline and have your friends and followers see it for as long as you want. It is also much easier to update content on social media than it is to do the same thing on websites.
When you make new connections, friends, or followers, they can see your updates and, depending on how enticing your deals are, click on your links to be directed to your website. This tactic helps your business rank to some extent. Imagine that you make great use of your social media and garner up to thousands of clicks every day, your site would become an authority site.
4. Notable Increase In Brand Recognition
When your brand becomes recognized locally, a handful of your visitors would search specifically for your website on search engines. Social media helps you to connect with hundreds of millions of people every day, depending on your level of ads and how big your business has become. Imagine that only 10% of that population searches for your site every day, guess who would start gaining some visibility.
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Social media truly does not directly impact your SEO but that doesn’t take away anything from the fact that it affects it in some way. Most of the websites and businesses you see ranking today took advantage of social media in the beginning and now they are enjoying the benefits. You should do the same.
The Circle City Digital (CCD) staff has been in the website design industry for over ten years. We know exactly what web design services your business needs and how to make it rank high and drive sales. We will also give you total control over the activities on your website. You can add to or remove from your inventory; you can control customers’ orders, you can also contact us for further support and assistance. Contact us today.