Websites Are Essential Employees.
ESSENTIAL ELEMENTS OF A LANDING PAGE.
Your Sales Tool That Works 24 Hours a Day.
There is a high chance that most of the actions that your website visitors have taken have been connected to your landing page. Your landing page is a brief description of what the entirety of your website is, or at least what the product you’re trying to project is talking about.
A weak landing page may get clicks, no doubts (if it has a good headline), but will experience a rapid movement of visitors out of your website. Among several other things that you should be able to achieve with your landing page, your landing page also has specific functions.
Compel visitors to take an action: it’s either you want visitors to subscribe to an email list, buy a product, visit other pages on your site, or at least sign-up and come back again for more information. No matter what the action you want is, your landing page should help you with it.
A Deeper Dive.
Summarize The Entire Site
A landing page shouldn’t be filled with too many words that get boring to read, it should have a simple description of what your business, product, or website is all about. It will help visitors know why they’re there and why they should go on further.
Capture Visitor’s Information
Your landing page should contain a form that lets you get your visitor’s information, and most importantly, their emails. That way you can easily reach out to them and keep them aware of the current trends in your business.
Only Essential Elements
You have probably seen some landing pages in some of your favorite websites before and if you paid proper attention, you’d notice that they all (the good ones) have these same features.
Its What’s On The Inside That Counts.
Here’s a breakdown to what your landing page should include!
- A main header and subheader –Your header, also called the headline, is the first, most noticeable thing that your visitors ought to see. The headline should be able to convey the entire message in a few words as possible. The subheader is the assistant headline, its purpose is to help buttress the idea that the header is pushing and increase the desire to continue in the visitor’s heart. Your header and subheader(s) should grab attention, be concise, be precise, and be correct.
- Proposal or proposition – The main purpose of a landing page is to help you sell something. Here’s where you have to introduce that which you intend to sell. Describe your product very correctly, make sure every idea you want to push is duly represented but concise.
- Benefits – You need to remember always that your features or proposal will talk about your products but the benefits are what will actually help you sell your products. Don’t focus all the energy on trying to explain your business deal to your customer without letting them know how beneficial the product will be to them. Make your landing page be filled with benefits, benefits, and more benefits.
- Images! Images!! And more images!!! – They say a picture says more than a thousand words, that is true, but if you have followed the first three steps, you would have painted quite a good picture already, but you still need pictures. A picture of your products or something that describes what your products can offer your visitors will create an image in the mind of your visitors, when they leave or even while they’re still on the page.
- A call to action (CTA) – After describing to your visitor what you have to offer, what do you want them to do? Do you want them to subscribe to an email list? Do you want them to buy a product? Do you want them to sign up for something that’s coming up? Whatever it is your visitors are required to do, it should be spelled out in a manner that makes them want to do it. If you want them to sign up, avoid saying “sign up”, it isn’t saying anything about everything you already wrote. You can put it this way “to get 50% off right now, click here”. That makes your visitor or reader want to take advantage of the moment.
Lights, Camera, ACTION!
STRONG CALL TO ACTIONS!
After describing to your visitor what you have to offer, what do you want them to do? Do you want them to subscribe to an email list? Do you want them to buy a product? Do you want them to sign up for something that’s coming up? Whatever it is your visitors are required to do, it should be spelled out in a manner that makes them want to do it. If you want them to sign up, avoid saying “sign up”, it isn’t saying anything about everything you already wrote. You can put it this way “to get 50% off right now, click here”. That makes your visitor or reader want to take advantage of the moment.
These are some of the most essential elements of a landing page and you must incorporate every single one of them on the page to increase conversion, keep your business up, and able to compete with the top brands.