After months and months of strategizing the perfect website for your Indianapolis business, it finally becomes the time when you need to launch it! That time is great, in theory, but when all is said and done…have you built a plan?
Most Indianapolis companies that have come to Circle City Digital are looking for one thing: an affordable website design…and we’re happy to provide just that! But there’s more to a website than just a facelift. That’s where CCD is here to help and we’ve built you a list for you to help yourself!
How to update your WordPress website:
- Update Plugins
- The first step to managing a WordPress website seems pretty self-explanatory to us, but maybe not to our clients and that is – update your plugins. What are plugins? Well, WordPress plugins are add-ons to your website that provide additional functionality, with little to no cost. WordPress has a directory of plugins for people to use that you can utilize by going to “plugins” > “add new” in the back end of your WordPress website. Those plugins can range from tools to maintaining your Search Engine Optimization (SEO) to adding a gallery to your website. Honestly, the sky is the limit! In addition, you can always add more functionality by purchasing paid plugins through a website such as Code Canyon. These WordPress plugins are not free, but they can also save your Indianapolis business a lot of money over time.
- Update Content
- This might be obvious to some people, but not the case across the board, it’s super important for you to update your website content! You might ask yourself “why”? Well, the answer is pretty simple. Google says so and in the digital space, what Google says…you need to do! Google regularly sends their “bots” to scour different website looking for updated content. If they see that your website has regularly updated content – they’re going to have a bit of a crush on you. I mean – you’re feeding the big Google machine! Google wants more and more content and if you are regularly providing that for them and your competitors are not – Google will notice. So make sure you are updating everything you can. From events to content pages and even blogs – Google notices it all!
- Update Your Design
- It’s pretty well known fact that it only takes a few seconds for someone to show interest in your Indianapolis business when doing a search online. Due to this, you need to make sure that your website not only looks great, but also tells the story that it needs to in order to capture it’s audience. Now, you’ve already stratigized website content writing as mentioned above, so it’s also time to think about the design. Nobody wants to go to website that is hard to navigate and makes little to no sense. Due to that, it’s important to do A/B testing on website pages regularly in order to get a true understanding of your audience in order to capitilize on prospective clients. How do you do that? Well, hire an awesome Indianapolis Website Design Company like Circle City Digital is a great first step. CCD will break down all of the data through the analytics of your site in order to have a true understanding of your audience and their likes/dislikes of your website’s functionality. From that, we’ll work on a design that caters to your audience’s needs and makes sure you’re standing at the forefront of your competitors.
Now, that list might seem short and simple, but we know that it’s not. As a small business in Indiana, we understand that there’s only so much time in the day and you need to focus on the going-ons of your company. Due to that, we’d love the opportunity to work with you in order for you to make sure your digital presence is a success.
Ready to get started? Contact us here for next steps or give us a call at (317) 721-2053 to talk to us directly.