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Search Engine Optimization

Why is SEO so important? Well, that is a no brainer, what good does your new website do if no one can find you? None! So what Search Engine Optimization or more commonly known as SEO, this created indexes that allow search engines to better understand the content you are attempting to get to your web visitors. How is achieved is a multi-step process that we refer to as On-Site Search Engine Optimization, we follow our proven outline to SEO that we combine with market research to get you indexed with the most popular search engines such as Google.

 

Content

Content, Content, Content! (Admit it you read that as Marsha, Marsha, Marsha! didn’t you) Much like the show and how it is all about her sister Marsha, everything the search engines like is about content. Simply put content is king in our world, you can have the best pictures out on all the world wide web and still not rank because you do not have well written and quality content. We hear it every day, “can’t I just write the word or phrase I want to rank for over and over and over again then hide it behind a picture on my website and rank on page 1 of Google?” No, just no. Google actually scans for these types of practices and will penalize your website if they find out that you are attempting to trick the system!

 

Keywords and Short Tail Phrases

Now stop for a second and take your self out of the mindset of running your business and put yourself in the shoes of your consumer. While you know all the short acronyms and exact terms for your industry, but does your client? No, if you take a quick scroll up I took a few sentences to explain what SEO was short for Search Engine Optimization. You will need to think about what your consumers would type into Google or other popular search engines. These are the keywords or short tail phrases, that are what you are going to want to get to page 1 of the search engines! The reason this is important is because your client might not know what to key into the search bar if you get to specific or use the scientific name for your product. This could hinder your web traffic, conversion rate and even have potential clients leave your website because they are not sure what your content means!

 

Research and Strategy

This is where we come in to save the day! Our team of experts will take your keywords and short tail phrases and we will do market research on those terms. This is perhaps the most important step of the process because how will it help you get business if no one is searching for that term or phrase? Sure you will rank for that term but if no one is typing that word then no one is finding your website. So we take our time to ensure you are getting the value out of your Search Engine Optimization that you deserve

 

Contact Us and let us build your custom tailored Search Engine Optimization plan today!

Give your company the digital presence it deserves.