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Pool City

Website Design for Pool City – A Modern Refresh with User Experience in Mind

Circle City Digital partnered with Pool City to deliver a sleek, modern website design that reflects their expertise in backyard living, pool installations, and outdoor entertainment solutions. Their previous website lacked functionality, visual appeal, and mobile responsiveness—so we stepped in to craft a fully customized digital experience that works flawlessly across all devices. From mobile optimization to performance enhancements, every design decision was made with user experience and SEO in mind. The result? A fast, intuitive, and engaging site that not only looks great but also drives real results.

Website Design Goals for Pool City:

  • Fully Responsive, Mobile & Tablet Optimized Design – to ensure a seamless browsing experience across all screen sizes
  • Strategic “Request a Quote” Call-to-Actions – to increase lead generation and customer inquiries
  • Streamlined Navigation – for easy access to services, galleries, and contact info
  • Custom Rotating Banner – to feature key services, seasonal promotions, and high-impact visuals that engage users upon arrival
  • Pop-Up Advertising Integration – to highlight special offers, lead capture forms, or announcements without interrupting the user journey
  • Optimized Images for Speed & Quality – maintaining visual appeal without sacrificing performance

The final product is a high-performance website that captures Pool City’s professional brand and helps convert visitors into customers. At Circle City Digital, our website design approach blends creativity, strategy, and technical excellence—and our work with Pool City is a prime example of how great design drives business growth. The site’s visual impact, combined with intuitive navigation and compelling calls-to-action, keeps users engaged and encourages inquiries. Custom features like the rotating banner and pop-up promotions allow Pool City to spotlight their services and seasonal deals dynamically. With a solid foundation in both form and function, the new website is built to scale with the company’s future growth.

Project Details

  • Custom Banner Slider

    A key component of Pool City’s new website design is the custom banner slider, strategically implemented to highlight top services, seasonal promotions, and brand messaging in a highly visual and interactive way. This feature was thoughtfully integrated into the homepage layout to enhance the user experience and create immediate visual impact upon landing. By rotating through high-resolution images paired with strong calls-to-action, the banner slider not only reinforces Pool City’s core offerings but also drives users to explore deeper into the site. As part of our overall website design strategy, the banner slider is fully responsive and optimized for performance, ensuring a seamless experience across desktop, tablet, and mobile devices. This feature not only contributes to the visual appeal of the site but also plays a critical role in user engagement and on-site conversions, two key metrics in successful website design.

  • Pop Up Advertising

    Pop-up advertising was custom-developed as a performance-focused feature in Pool City’s website design, giving the brand the ability to communicate time-sensitive offers and capture user interest effectively. Designed to appear at strategic moments throughout the customer journey, these pop-ups promote everything from limited-time sales and events to newsletter signups and quote requests. Unlike intrusive ads, these were built into the website design with user experience in mind, timed intelligently and styled to match the brand’s clean, modern aesthetic. This not only maintains a cohesive visual identity but also ensures that promotional content supports the site’s conversion goals. As a proven tactic in high-converting website design, these pop-ups help increase engagement without disrupting usability, making them a powerful tool in Pool City’s digital marketing arsenal.

Gallery

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