Why SEO Matters!
What Is Local SEO?
And How CCD Can Help!
As a small and medium scale Indianapolis business owner, ranking on Google can be one of the most challenging issues you’ll face. What can make this process and stage even more difficult to pull through is if you don’t know anything about Search Engine Optimization (SEO) and how to make your website rank adequately.
The fact is that almost, if not more than 90% of the people who will ever patronize you and your business use Google to search for items before they buy. Some would even ask Google if your business is legit and if there are actual customer reviews that can help them make good decisions. In this article, we’re going to look at what local SEO is and how you can rank on Google locally.
What is local SEO?
Local SEO is what ensures that once a search query is carried out by anybody in your locality, your business website would pop up on the searcher’s screen, and then they can buy from you. It is pretty straightforward and simple, isn’t it? Now, how do you make sure that Google sends your business website to the searcher as one of the places to see the result of their search? It’s simple. You simply use Google maps marketing. Let’s look at what it is.
What is Google maps marketing?
Simply put, Google maps marketing is a method that has been used and is still in use by local businesses to improve their brand’s online presence on Google maps so that they can make sales.
If you have made a search query with local intent on Google before, you will notice how Google suggests some businesses to you and gives you direction to their websites and land stores. That’s exactly what Google maps marketing does; it helps your business become one of the first three results that searchers will see once they enter a search query with local intent.
At Circle City Digital (CCD), we know exactly how important it is for your business to make sales, and what better way to do that than to have a website that can drag in potential customers who live nearby? To optimize your business locally, you must first set up and optimize your GMB profile. GMB is Google My Business.
How to optimize Your Indianapolis Website Design for Google maps:
Now that you’re acquainted with the important terms, the next question becomes, how do you rank on Google locally? The following methods will help your business rank on Google maps.
- Get online reviews: you must always ask your customers for reviews. It may not completely be about SEO but it also helps potential customers see that your business is credible.
- Try to edit GMB spam in the map
- Build local links
Did you know you can also track how well your business is doing on the map, how many people have clicked on your business, and other related information? Well, now you know. Google is making it easy so that you know how you can improve on your business and your services.
HOW TO SHOW UP ON GOOGLE MAPS
What is Google My Business?
Google My Business is a free tool that is provided by Google to enable you to create an optimized profile for your business. What this profile does is that it helps your potential customers easily reach you. The GMB profile will display the following details about your business:
- Business name
- Business address
- Opening and closing hours
- Phone number
- Business category
- Areas that you serve
- Pictures that are related to your business and products.
There are several other things that you can add to your GMB profile, depending on the type of service that you offer or the kind of industry that you’re in.