Top Email Marketing Strategies for 2021

1. Always Start With A Reward – Most people place their email subscription tab at the bottom of the screen or simply flash it across the screen when the website is visited. The chances you will get a large turnout are low because there is no incentive to sign up. If you’re simply placing the signup tab without a reason to sign, most consumers would not be inclined to sign. What you want to do is offer email-exclusive benefits. These are benefits they’ll get only if they are subscribed to the mailing list. These benefits are usually discount codes or special codes. With proper marketing automation, you can track the shoppers with full carts who haven’t purchased for a few days. You’ll want to send these shoppers exclusive discount codes or a free shipping voucher. When incentivizing prospective customers to sign up for your list, ensure they are gaining something from it. Perhaps a free PDF or the link to an exclusive seminar. The benefits will change from time to time as your business or company grows.

2. Proper Analytics To Enable Division of Customers – Number and statistics are essential when dealing with email marketing. You’ll need to know the analytics, and you can get this by either doing it yourself or subscribing to an email automation service. When you access the analytics, you want to begin segmenting your customers according to the sections on your website. If you sell clothing, you might want to distinguish them by gender. Each business will require its own approach; however, the use of properly segmented subscribers helps you send better targeted and personalized campaigns and ads.

3. Send Welcome Email Campaigns – When a prospective client subscribes to your mailing list, you want to send them a welcome email. If you follow the first advice we shared, then you’ll be sharing the incentive alongside the welcome mail. This is good for building relationships and having a more efficient strategy.

4. Advertise Targeted Products – When sending email campaigns or ads, some businesses will simply send the same campaign to all of their subscribers. This is not efficient. Your email campaigns should be strategic and well-executed. For example, if a customer is purchasing a necklace, you’ll want to advertise earrings that match that necklace or another necklace they could layer onto the first necklace. Many small businesses make the mistake of advertising alternatives of the product the customer is interested in purchasing. This will only make the customer confused and indecisive. What you should be doing is advertising complementary products. Sites like Amazon have a “customers also bought” section. This doesn’t show them alternatives but complementary items. This reduces indecisiveness and can increase sales.

5. Send Regular Email Marketing Campaigns – Email campaigns are a great way to build brand awareness, customer loyalty and customer trust. A business can achieve this by sending regular email campaigns. These can be discount code campaigns, sale campaigns, announcement campaigns, check-in campaigns, holiday campaigns, and seasonal campaigns. A great example of an announcement campaign would be launching a new website, a new app or simply celebrating milestones. This helps to create a sense of intimacy and unity between your business and your subscribers.

6. Reward Loyalty – When you get regular customers who have repetitive purchases or customers who simply support your business, you should reward them. The only way you’ll be able to discern or access the analytics is by getting a good marketer or subscribing to a marketing automation service.