What is a website audit?
Most website owners have never audited their website, probably because they don’t know what it is. However, it’s very good to audit your site once in a while.
Website auditing is all the processes it takes to analyze your site and find out issues that may be blocking your visibility on search engines and taking visitors away. It’s all about checking how functional your website is, the user experience, search engine optimization, and so on.
Why Should You Do A Website Audit?
Your website is the soul of your business. It’s the first place people check to get information about your brand. How well you’ve set it up gives the visitor a glimpse of how your services will be. Therefore, a website audit helps you locate areas on your website that should be improved, helps you increase engagement, and helps maximize conversion. The difference between successful websites and regular websites is the audits and constant evaluation. Of course, you want to have a successful website. So why not audit?
What a website audit involves.
As aforementioned, a website audit helps you know the functionality of your website and if it is not driving visitors away. Here are areas to focus on:
1. Analysing Your Site’s Traffic
This aspect involves checking how visitors visit your page, where they come from, the time they spent on your page, how fast they left, and other engagements. It includes checking what’s driving the most traffic to your site and where site visitors mostly visit. If there’s an issue or lesser traffic, a website audit helps you know exactly what to fix. This aspect also helps you to note if your site’s content and entire functionality are bringing conversions. Here, you will deal with the issues that reduce your engagement and drives visitors away.
Website auditing also involves on-page optimization. Here, you check if your pages contain the right SEO keywords for site ranking. Do you have a clear call to action button? Is it working as supposed to? Check your entire site content if there are clutter and other irrelevant content. Those should be eliminated so there will be lesser content to load. It will also remove distractions from your site, leaving only important content and information.
3. Lead Generation
This also falls under website audit. It involves accessing your site to know how well it generates leads. You’ll check the aspects such as CTAs and forms. Some sites usually have forms for their sites visitors to fill. Auditing your website in this aspect involves checking if your forms are easy to fill and how well visitors are filling them. You may also devise a technique to make them fill the forms such as attaching a reward to it.
4. SEO-boosting Content
There are several ways site owners boost traffic on their site. Auditing in this aspect helps you know if you are doing them or not. One of such ways is blogging. If you have a blog on your site, auditing in this aspect involves going through your blog and ensuring that it is updated, checking how it connects to social media, the images you use, blog titles, how often you post, your blog style, and so on.
5. Social Media
A website audit includes checking if your site is connected to social media and how the platforms are doing. You’ll access the number of your followers and how well they are engaging your content. If you have lots of followers who hardly engage your content, then you must be doing something wrongly. Note how social media impacts your site and see what can be done to improve it.
No matter how well ranked your website is, you need to audit it at least twice a year. With website auditing, you can take your site from good to perfect. You will be able to identify hidden issues such as broken links, slow loading pages, clutter, and so on. When you’ve done an overall audit, you would then know the next step to take towards fixing. Some professionals do website auditing. Just in case you cannot do it very well and be sure to capture every aspect of your website, you should hand it over to website audit experts.