What is Website Maintenance?
Every aspect of our lives needs maintenance including our physical assets. You take your car for maintenance to check for damages and fix it. You also clean house hone regularly and that’s a form of maintenance. It’s the same way you need to maintain your website.
Web maintenance involves checking your website thoroughly to ensure that it is functioning well. It is about making sure that your site is up-to-date, there’s enough traffic, tight security, and more. In essence, website maintenance is a good way to retain your old site visitors and bring in new ones. To make sure your site is in good working condition, you need to carry out regular checkups. It could be twice or thrice a year, as there’s no fixed time to do it. All the steps and processes involved in keeping your website running smoothly and giving your visitors a good user experience is known as website maintenance.
How Do You Maintain a Website?
Immediately your website is up and functioning, you need to start taking care of the basic tasks. It could either be weekly, monthly or yearly
Here’s the breakdown.
Weekly Website Maintenance Tasks
- Updating the website software and important plugins
- Deleting spam comments
- Checking for broken links
- Checking for 404 errors
- Updating your blog to improve SEO
Monthly Website Maintenance Tasks
- Check for speed. If your pages take more than three seconds to load, you should contact your website developer
- Analyzing your search visibility
- Checking your site statistics
- Ensuring your security is tight
Quarterly/Yearly Website Maintenance Tasks
- Updating your website content
- Renewing your domain name
- Ensuring your content is accurate
- Updating meta titles
- Check for mobile-friendliness
- Updating your website graphics
Why Should You Do Website Maintenance?
Your website is the soul of your business and it is where customers first locate you. If you maintain your website regularly, you will retain your visitors and attract new ones. Why? Because you’re not only offering good content but also offering a seamless user experience. Here are reasons you should maintain your website:
1. Great Customer Experience
Internet users have at one time or the other experienced using a bad website. It could either be slow-loading pages, popup spams, broken links, and so on. It leaves the user frustrated and most tones, they leave. Best believe that if they see that site while browsing the internet next time, they’ll pass. Now, this isn’t good for business. Imagine such a visitor on a well-maintained website with fast loading pages, Great website design, good content, and more. Such a person will feel happy and content. This is how it should be.
If you regularly carry out website maintenance, you will give your visitors a great user experience. They could share your posts and refer your websites to their loved ones. It’s a win-win situation.
2. Maintenance is Cost-effective
If you leave your website issues accumulated for a long time, you tend to spend more than usual. Website maintenance is cost-effective in the sense that you carry out checks and immediately fix issues that should be fixed. Leaving them to pend for long will cost a lot. You may experience downtime because of a lack of maintenance and lose your business in the process. Why not check the website regularly to keep it error-free and healthy?
3. It Helps Your Business Reputation
Reputation matters a lot in business. If you do good business, you will build trust with your customers and keep having recurring ones. They will keep coming back because they trust you and what you have to offer. If you are running a poorly maintain website with outdated content and broken links, you will drive your away. You will make them think that you are no longer in business and this is bad for your reputation.
Regular maintenance will help you present your website and business in a positive light. More so, you will create a good impression, get your clients’ trust, and build your reputation.
In all, you can maintain your website by hiring specialised freelancers to update your blog, hiring a web maintenance company, and hiring an expert web developer. However, all these come in if you cannot handle them yourself.