Before we get into its benefits, we want to make sure you know what WordPress is and how it is used. WordPress is a platform for storing, creating, and publishing web pages. It offers templates and layouts for more basic sites but also allows for complete customization. This is not the hosting or server; those are outside factors that are required for your site to work. WordPress is, in short, what we use to build your site.
Now that you know what it is, let’s talk about why we love this platform!
It’s Budget Friendly
One of our main goals as a web design and marketing company is to provide top of the line products while staying within the budget set by our clients. One of the ways we can do this is by using WordPress. Because this is an open-source system, we have (and you have by extension) access to all the content produced without charging additional fees.
One of the best aspects of WordPress is the ability to customize each site. Because WordPress supports many different plugins and media types, we have more ability to create a fully custom website. This also allows us to keep your budget in mind and a top priority. Since we can use a prefab plugin or build one specifically for you, we can give you the product you want at a price you can afford. More than just functionality, though, we can use templates to start a design and get your creative juices flowing. Then we can modify the existing layout or change it completely to create a whole new style. The options are endless when it comes to functionality and design!
There is a Large Community
No man is an island, and neither is a website. WordPress has a huge online presence which gives our clients easy access to suggestions and tips that can help improve their site. With an astounding 34% of all major websites using WordPress, it also means that we have a larger knowledge base available to us. That is a big deal for our clients because as much as we would like to say that nothing will ever go wrong, we all know that isn’t probably. With such a large network, however, we can identify potential problems before they happen and also quickly find solutions to issues that we can’t prevent.
Seemingly Endless Functionality
The large community also allows us greater access to new plugins and scripts. Unlike many platforms, WordPress allows the use of addons created by 3rd party developers. This means that we can give our clients the functionality they want from their site without breaking the bank. While we will many times take these apps and tweak them to fit our clients’ needs, the fact that we do not have to start from scratch saves you both time and money.
Increased Effectiveness of SEO
We all know that Search Engine Optimization is one of the main keys to a successful website. We have found that SEO is easier to implement and tends to be far more effective when using WordPress as opposed to other platforms. WordPress allows us to give you effective marketing in a shorter amount of time meaning a quicker return on investment for our clients.
Really, there isn’t much about WordPress that we don’t love. That is why we use it to build every website we design (including our own!). From the cost savings to the increased ROI, WordPress is the best choice for any size website. For more information on WordPress and how we use it to develop your website, give us a call or drop us a line. We would love to show you what WordPress (and Circle City Digital) can do for you and your business!