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The Guardians Guide To Web Design!

The 21st-century business world is evolving and we can rightly tell you that every business needs a website. It doesn’t matter whether it is a small mom and pop shop or a huge chain. Having a website where you can get in touch with your customers can do a lot more for you than you can think of. Now, do you have a website already? Does it get updated regularly or is it HTML and CSS based, making it hard to edit?  Is it time to invest in a new one? There are so many reasons why you should invest in a new website and we are going to tell you why!

A Successful Website

A successful website design entails a lot of things. It is more than having a beautiful logo or a wonderful appearance. We are sure you do not just want your website to look great. You want visitors to easily navigate around and you also want to make sales. You may tell that your website needs to be updated to a new one by just looking at it. Other times, you can’t tell.

The Reasons Why.
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Almost everyone has a smartphone now which makes it easy for the internet to have billions of users. In this way, it is very easy to get traffic to your website if you are doing things right. Since 2015, smartphones have about 68 percent usage on the internet. This means your website needs to be updated in a way that it is mobile friendly and easy for them to use. You should know that not everyone uses a desktop to browse nowadays. Getting a responsive website should be on your to-do list.

Site Speed

No one wants to spend time on a website that takes time to load. There are so many other business owners and websites offering your services or selling your products. Therefore, why waste time on a slow site when there are so many others? If someone visits your site, they need to be impressed with the speed. Of course, they aim to get information quickly and your site should offer that. Here’s why your site could load slowly:

  • Redirects
  • Excess plugins
  • No compression
  • Lack of optimized images, and so on.

Google Rankings

There are a lot of Indianapolis web design companies that specialize in making website designs for businesses. If your site is not showing on search results, it means something is wrong. Although a lot of things come into consideration before Google ranks your site, having an updated website is one of them. Therefore, to get more customers and retain your old ones, you need to keep your site updated.

Updating your website to a new one can eliminate all these.

Content is the key to the city.
Seriously, Content is king!

Updating Content

One thing that keeps visitors glued to your site is the content you have to offer them. Updating your content steadily shouldn’t give you a hard time. We know that content on your site needs to be relevant, accurate, and timely. As an Indianapolis web design company, we aim to give you an updated site that would help you update content seamlessly and without any hassles.

Evolving Business Industry

Each business has its industry. Your specific industry might just be the reason why you need to invest in a new website. As the years roll by, different updates come up for different industries. New technologies emerge and new techniques are introduced. In this case, your website needs to be up-to-date with your evolving industry. If you do not invest in a new website, you will be behind in your business. How then can you make the sales you want? How do you get customers and how do you retain the old ones? If you have not invested in a new website in over five years, there’s a hundred percent chance that you are far behind.

Evolution, your website should be changing consistantly.


In all, the general idea of having a website is to have a common ground where you can interact with your customers. It gives you the ability to sell your business and get new customers. Having a functional and updated website goes a long way in bringing you new customers and retaining your old ones.

Reach out to us today and let us help you invest in a new website.

Want to see our work? Check out our portfolio!