Before we get into its benefits, however, we want to make sure you know what WordPress is and how it is used. WordPress is a platform for storing, creating, and publishing web pages. It offers templates and layouts for more basic sites but also allows for complete customization. This is not the hosting or server, though, that is something completely different that is required for your site to work. WordPress is, in short, what we use to build your site.
Now that you know what it is, let’s talk about what we love about WordPress!
It is Budget Friendly
One of our main goals as a web design and marketing company is to provide top of the line products while staying within your budget. One of the ways we can do this is by using WordPress. Because this is an open-source system, we have (and you have by extension) access to all the content produced without charging additional fees. There are, of course, things that you can add on for an additional fee, those aren’t required to get a stellar website.
It’s Customizable
We think WordPress is the best because it is one of the only platforms that gives the ability to customize each site. Because WordPress supports many different plugins and media types, we have more ability to create a fully custom website. This also allows us to keep your budget in mind as a top priority. We can use prefab plugins or build them specifically for you which means we can give you the product you want at a price you can afford. More than just functionality, though, we can use templates to start a design and get your creative juices flowing. Then we can modify the existing layout or change it completely to create a whole new style. The options are endless when it comes to functionality and design!
There is a Large Community
No man is an island, and neither is a website. WordPress has a huge online presence which gives our clients easy access to suggestions and tips that can help improve their site. With an astounding 34% of all major websites using WordPress, it also means that we have a larger knowledge base available to us. That is a big deal for our clients because as much as we would like to say that nothing will ever go wrong, we all know that isn’t probable. With such a large network, however, we can identify potential problems before they happen and quickly find solutions to issues that we can’t prevent.
Seemingly Endless Functionality
The large community also allows us greater access to new plugins and scripts. Unlike many platforms, WordPress allows the use of addons created by 3 rd party developers. This means we can give our clients functionality from their site without breaking the bank. While we will many times take these apps and tweak them to fit our clients’ needs, the fact that we do not have to start from scratch saves you both time and money.
Increased Effectiveness of SEO
We all know that Search Engine Optimization is one of the main keys to a successful website. We have found that SEO is easier to implement and tends to be far more effective when using WordPress as opposed to other platforms. WordPress allows us to give you effective marketing in a shorter amount of time meaning a quicker return on investment for our clients. Added Functionality with Plugins We’ve talked about “plugins” a lot in this article because they are so important to the functionality of your site. If you want your site to have a specific capability, you will need a plugin. There are thousands of plugins currently available with more being created every day. These allow you to have more interaction with your clients and more functionality through your site. Do you need a calendar to track company events? No problem! How about a “rolodex” of clients at your fingertips? Yep, there’s a plugin for that! Tell us what you want and what you have to have and with WordPress, we can give it to you!
Really, there isn’t much about WordPress that we don’t love. That is why we use it to build every website we design (including our own!). From the cost savings to the increased ROI, WordPress is the best choice for any size website. For more information on WordPress and how we use it to develop your website, give us a call or drop us a line. We would love to show you what WordPress (and Circle City Digital) can do for you and your business!